Building a reputation and trust in a connected culture can be difficult; how are you building a network of individuals who are dynamic, reliable, & participatory?

To build a network of individuals who are dynamic, reliable, and participatory, I would engage with individuals who already have a strong network and social media presence set up. This would include individuals who are highly active on social media, who have a strong network themselves, and whose ideas and values align with mine. In order to succeed in this, I would have to set up a strong social media presence myself, and network with as many individuals as I could to ensure the success of my personal network and future plans.

Are you leveraging healthy relationships from your PLN for growth?

I do believe that I am leveraging healthy relationships from my PLN for growth. I think this can be beneficial in terms of communication, knowledge, and contacts. I think creating these healthy relationships can also help significantly in terms of growth by creating more genuine opportunities.

How would you create a PLN prior to engaging in a social media campaign on a topic of your choice? Consider how you would introduce yourself to others consider how you would engage in initial conversation to generate interest in your campaign professionally.

For my topic, I would want to promote a skincare product, of face masks and eye masks. I think face masks and eye masks are always a nice relaxing way to take care of your skin, and I think it would be something that would interest people as more people are starting to care about how to take care of their skin. Often times, people also don’t have a lot of time to devote to this, don’t want to spend a lot of money, and prefer one product that has multiple benefits. So, these are the main things that I would focus on for my products. To create my PLN, I would research about similar products and companies, and reach out to individuals with similar ideas and goals. I would then create social media pages on Instagram, Twitter, TikTok, to get my name out there and promote my product and why I want to do this, and to also introduce myself. I would then try to partner with other companies or influencers, by either getting them to test out and promote the products or just to network to gain some movement. In introducing myself to others and engaging in initial conversations, I would begin with why this is important to me, what my goals are, what the benefits of this product are and how I plan to achieve those goals, while creating relationships with those interested or already in the industry.